Considers A Key Influencer As His Tweet Generates Wide Interactions Worksheet
May 23, 2016 How a Game of Thrones hashtag sparked a debate over ownership, linguistics, and cultural appropriation. A hashtag used weekly as part of the Game of Thrones live-tweet that takes place among a.
Tweet Me, Friend Me, Make Me Buy. By; Barbara Giamanco. After marveling at the power of Twitter, described his frustration with the various web platforms he had used. Which considers both.
Do you want more people to see your updates?
If you’re a small business, it can take a while to build up your Twitter followers and that can be frustrating. You may wonder how other companies grow quickly and how you can replicate their success.
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In this article you’ll discover five ways to jumpstart visibility for your Twitter profile and tweets.
#1: Follow Twitter Basics
Before you do anything else, be sure you understand a few Twitter fundamentals. You can increase your tweet exposure with just a few tweaks:
Don’t start tweets with @username. Starting a tweet with @username restricts its visibility to only you, the person you’re tweeting and any mutual followers. Your reach is automatically cut short!
Don’t use more than three hashtags in any one tweet. Too many hashtags in a tweet makes it look spammy and reduces your tweet’s shareability.
Don’t over-tweet about yourself or your products. The 80/20 rule applies on all social platforms. The 80/20 rule means you spend 80% of the time interacting with and promoting others and 20% of the time promoting yourself and your products.
Provide as much value as you can. Listen to your followers and the people you follow. What are their pain points? How can you solve those? When you share relevant, interesting tweets (without over-promoting), people see you as an expert and may recommend you to others as an important resource.
#2: Promote Your Twitter Profile Everywhere
Use your other social profiles to tell people about your Twitter handle. Add your Twitter username to the About or Contact sections of Facebook, Google+, LinkedIn and any other social profiles you use.
On your website or blog, be sure you have social sharing buttons to make it easy for readers to tell others about your content.
Plugins make it simple to install and customize sharing options and expand your reach by adding via @yourusername every time someone tweets content from your site. This simple customization gets your Twitter handle in front of hundreds of users you may not have reached otherwise.
#3: Cross-Promote Your Giveaways
Giveaways always drive more traffic, visibility and engagement. Take advantage of that by creating a Q&A giveaway that requires entrants to give their answers by tagging you on Twitter and using a specific hashtag.
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Considers A Key Influencer As His Tweet Generates Wide Interactions Lyrics
The hashtag is easy to track and ensures you don’t miss part of the conversation. Requiring users to tag your @username ensures a wider audience sees your handle. Be sure to engage with any users who respond or use the hashtag—it’s just good etiquette and you’ll reach even more people.
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When you’re ready to promote your giveaway, post the question to all of your social accounts. Start with the platform that has the most engagement, then share across your other social profiles. Don’t forget to share on Twitter!
#4: Interact With Niche Influencers
Whether you’re offline or online, networking is a tried-and-true method for extending your reach. If you haven’t started networking on Twitter, now’s the time.
If you’re truly listening on Twitter, you’ll be able to tell who the influencers are in your niche—those are the people with whom you want to establish a relationship. Remember, the influencers don’t have to be national in scope, they can be important locals as well (e.g., the newspaper editor or local newscasters).
Start a Twitter conversation with a few of the influencers in your niche and add as much value to the conversation as you can. The more interesting you are, the more likely it is that an influencer will respond to or spread your message.
The Fort Collins, CO band @FierceBad has a modest 683 followers, but has established a relationship with the amazingly popular @newbelgium (New Belgium Brewing, also in Fort Collins). When Fierce Bad released a new video, New Belgium Brewing tweeted it out to their 187,500 fans—quite a bit bigger audience.
Considers A Key Influencer As His Tweet Generates Wide Interactions Worksheet
#5: Find Allies in an Online Community
If you think you’re alone in trying to build Twitter exposure, think again! There are lots of communities for people just like you who want to network.
These communities are generally built around niches, so it’s easy to find one where members share your interests. Shared interests mean it’s easier to find good content to send out to your followers (remember the 80/20 rule!). Since sharing is usually (but not always) reciprocal, you’re benefitting too.
Most online communities are free to join and welcome new members with open arms. Here are 10 communities you can join to increase your exposure on Twitter:
You’ll find that many serious marketers have a strong presence in multiple online communities like these because they realize the overall value. Joining the same communities allows you to connect with those influencers (and expand your Twitter reach) on a larger scale.
Conclusion
Considers A Key Influencer As His Tweet Generates Wide Interactions Meaning
Whether you’re starting a brand-new Twitter profile or you have an established profile that’s struggling to develop a larger following, you can increase Twitter exposure.
Make sure you’ve got the basics down, then move on to connecting with influencers, sharing interesting updates and joining relevant communities.
What do you think? What’s been your biggest challenge with getting exposure on Twitter? Do you have advice for others? Let us know in the comments.
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Considers A Key Influencer As His Tweet Generates Wide Interactions In The Workplace
Term
Society
Definition
a group of people who share their lives in aggregated and patternistic ways that ditinguish their group from other groups
Term
sui generis
Definition
an object in itself
Term
Sociology
Definition
the systematic or scientific study of human society and social behavior, from large-scale institutions and mass culture to small groups and individual interactions
Term
Social Sciences
Definition
disciplines that examine the human or social world
Term
Microsociology (Zoom lens)
Definition
the level of analysis that studies face-to-face and small-group interactions in order to understand how those interactions affect the larger patterns and institutions of society
Term
Macrosociolgy (wide-angle lens)
Definition
the level of analysis that studies large-scale social structures in order to determine how they affect the lives of groups and individuals
Term
Glass ceiling effect
Definition
women in male-dominated fields experience limits on their advancement
Term
Glass escalator
Definition
men in female-dominated occupations experience unsually rapid rates of upward mobility
Term
Quantitative research
Definition
research that translates the social world into numbers that can be treated mathematically; this type of research often tries to find cause-and-effect relationships
Term
Qualitative research
Definition
research that works with nonnumerical data such as texts, fieldnotes, interview transcripts, photographs, and tape recordings; this type of research more often tries to understand how people make sense of their world
Term
Sociological perspective
Definition
looking at the world in a unique way and seeing it in a whole new light
Term
Sociological Imagination
Definition
a quality of the mind that allows us to understand the relationship between our particular situation in life and what is happening at a social level
Term
Culture shock
Definition
a sense of disorientation that occurs when you enter a radically new social or cultural environment
Term
Beginner's mind
Definition
approaching the world without preconceptions in order to see things in a new way
Term
Everyday Actor
Definition
one who has the practical knowledge needed to get through daily like but not necessarily the scientific or technical knowledge of how things work
Term
Theories
Definition
abstract propositions that explain the social world and make predictions about future events
Term
Popular culture
Definition
culture of the people
culture that is well liked by many
folk or mass culture as opposed to high culture
cuture with a commercial purpose
Term
Positivism
Definition
the theory, developed by Auguste Comte, that sense perceptions are the only valid source of knowledge
Term
Scientific method
Definition
a procedure for acquiring knowledge that emphasizes collecting concret data through observation and experiment
Term
Eurocentrism
Definition
the tendency to favor European Western history, culture, and values over other histories, cultures, and values
Term
empirical
Definition
based on scientific experimentation or observation
Term
mechanical solidarity
Definition
term developed by Emile Durkheim to describe the type of social bonds present in premodern, agrarian societies, in which shared tradition and beliefs created a sense of social cohesion
Term
Organic solidarity
Definition
term developed by Emile Durkheim to describe the type of social bonds present in modern societies, based on difference, interdependence, and individual rights
Term
Anomie
Definition
'normlessness;' term used to describe the alienation and loss of purpose that result from weaker social bonds and an increase pace of change
Term
Solidarity
Definition
the degree of integration or unity within a particular society; the extent to which individuals feel connected to other members of their group
Term
Communism
Definition
a political system based on the collective ownership of the means of production; opposed to capitalism
Term
Conflict
Definition
generated by the competition between different class groups for scarce resources and the source of all social change, according to Karl Marx
Term
Karl Marx
Definition
German social philoshopher, cultural commentator, and political activist
known as forebear of communism
Term
Social inequality
Definition
the uneven and often unfair distribution of goods within society
Term
Capitalism
Definition
an economic system based on private ownership of the means of production and characterized by competition, the profit motive, and wage labor
Term
Means of production
Definition
anything that can create wealth: money, property, factories and other types of businesses, and the infrastructure necessary to run them
Term
Proletariat
Definition
workers; those who have no means of production of their own and are reduced to selling their labor power in order to live
Term
Bourgeoise
Definition
owners; the class of modern capitalists who are th employers of wage labor
Term
Alienation
Definition
the sense of dissatisfaction the modern worker feels as a result of producing goods that are owned and controlled by someone else, according to Marx
Term
Socialism
Definition
a political system based on state ownership or control of principle elements of the economy in order to reduce levels of social inequality
Term
Rationalization
Definition
the application of economic logic to human activity; the use of formal rules and regulations in order to maximize efficiency without consideration of subjective or individual concerns
Term
Bureaucracies
Definition
secondary groups designed to perform tasks efficiently, characterized by specialization, technical competence, hierarchy, written rules, impersonality, and formal written communication
Term
Iron cage
Definition
Max Weber's pessimistic description of modern life, in which the 'technical and economic conditions of machine production' control out lives through rigid rules and rationalization
Term
verstehen 'to understand'
Definition
Weber's term to describe good social research, which tries to understand the meanings that individual social actors attach to various actions and events
Term
psychoanalysis
Definition
the therapeutic branch of psychology founded by Sigmund Freud in which free association and dream interpretation are used to explore the unconscious mind
Term
Eros
Definition
in Freudian psychology, the drive or instinct that desires productivity and construction
Term
Thanatos
Definition
in Freudian psychology, the drive or instinct toward aggression or destruction
Term
repression
Definition
the process that causes unwanted or taboo desires to return via tics, dreams, slips of the tongue, and neuroses
Term
Sublimation
Definition
the process in which socially unacceptable desires are healthily channeled into socially acceptable expressions, according to Freud
Term
Paradigm
Definition
a set of assumptions, theories and perspectives that make up a way of understanding social reality
Term
Structural functionalism
Definition
a paradigm that begins with the assumptions that society is a unified whole that functions because of the contributions of its separate structures
Term
Structure
Definition
a social institution that is relatively stable over time and that meets the needs of society by performing functions necessary to maintain social order and stability
Term
Dysfunction
Definition
a disturbance to or undesirable consequence of some aspect of the social system
Term
Manifest functions
Definition
the obvious, intended functions of a social structure for the social system
Term
Latent functions
Definition
the less obvious, perhaps unintended functions of a social structure
Term
Advantages of functionalism
Definition
broad reach and inclusion of social institutions
Term
Critiques of functionalism
Definition
takes the position that only dysfunction can create social change
provides no insight into any social processes
static rather than dynamic model
Term
Conflict theory
Definition
a paradigm that sees social conflict as the basis of society and social change and emphasizes a materialist view of society, a critical view of the status quo, and a dynamic model of historical change
Term
Founder of conflict theory
Definition
Karl Marx
Term
Tenets of Conflict Theory
Definition
1. a materialist view of society (focused on labor practices and economic reality)
2. a critical stance toward existing social arrangements
3. a dynamic model of historical change
Term
Ideology
Definition
a system of beliefs and values that directs a society and reproduces the status quo of the bourgeoisie
Term
False consciousness
Definition
a denial of the truth on the part of the oppressed when they fail to recognize the interests of the ruling class in their ideology
Term
Class consciousness
Definition
the recognition of social inequality on the part of the oppressed leading to revolutionary act
Term
Dialectical model
Definition
Marx's model of historical change, whereby two extreme positions come into conflict and creat some new third thing between them
Term
Thesis
Definition
the existing social arrangement in a dialectical model
Term
Antithesis
Definition
the opposition to the existing arrangements in a dialectical model
Term
Synthesis
Definition
the new social system created out of the conflict between thesis and antithesis in a dialectical model
Term
Double consciousness
Definition
W.E.B. DuBois's term for the conflict felt by and about African Americans, who were both American (and hence entitled to rights and freedoms) and African (hence subject to prejudices and discrimination) at the same time
Term
Elites
Definition
those in power in a society
Term
Critical theory
Definition
a contemporary form of conflict theory that criticizes many different systems and ideologies of domination and oppresion
Term
Praxis
Definition
practical action that is taken on the basis of intellectual of theoretical understanding
Term
School of Thought: Symbolic Interaction
Definition
a paradigm that sees interaction and meaning as central to society and assumes that meanings are not inherent but are created through interaction
Term
Pragmatism
Definition
a theoretical perspective that assumes organism (including humans) make practical adaptations to their environments. Humans do this through cognition, interpretation and interaction
Term
Dramaturgy
Definition
a theoretical paradigm that uses the metaphor of the theater to understand how individuals present themselves to others
Term
Ethnomethodology
Definition
the study of 'folk methods' or everyday interactions, that must be uncovered rather than studied directly
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